Social media is an invaluable tool for businesses to grow and reach new customers. One of the most popular social media platforms is Facebook, with over 2 billion active users, it provides a great opportunity to get your products and services in front of potential customers.
To get the most out of your Facebook posts, it is essential to follow some essential rules. Here are 19 rules to help you get maximum post engagement on Facebook for your business.
From writing engaging posts to utilizing the power of visuals and hashtags, these rules will help you create content that will get your customers to like, commenting, and share your posts. With these rules, you can ensure your business gets maximum engagement on Facebook and reach more people.
1. Write Engaging Posts
The most important rule on this list is to write engaging posts. Without a catchy headline and interesting content, you won’t get any engagement. You need to spark an emotion in your readers, whether it’s curiosity, excitement, or humor. Your posts need to stand out from the millions of other posts published by other businesses every day.
You will get much better engagement on Facebook if you can get your readers hooked and make them want more. Don’t just write about the features of your products and services; try to tell a story behind them. People love reading behind-the-scenes content, so give them a glimpse into your company.
If you are looking for inspiration, look at what your competitors are doing, as well as top brands in your industry. Take note of what types of posts get the most engagement, and try to emulate them. You can also ask your followers what types of posts they would like to see from your page.
Create an engaging Facebook cover photo, and make sure to include an eye-catching call-to-action (CTA) in the first paragraph of your posts.
2. Use Visuals
Since Facebook is a visual platform, it only makes sense that visuals are essential to getting engagement on Facebook posts. Visuals are proven to get better engagement than text-only posts, so they are a key component of getting engagement on Facebook.
When selecting the images to post, you have two options: Create the images yourself or use stock images. If you have a creative team or are a creative yourself, you can create custom images for your posts. You can hire a designer or use a free image creator to create visual assets.
If you don’t have the time or resources to create custom images, use stock images. Stock images are pre-existing images that you can use for any purpose, no matter what the license says. Make sure to use images that align with your brand and are relevant to your posts.
Images with text overlay and carousel posts typically get the most engagement. When posting visuals, make sure to follow the same rules as writing engaging posts:
- Make sure it aligns with your brand identity and is relevant to your posts.
- Always use high-quality images.
- Post eye-catching and engaging visuals.
3. Use Hashtags
Another way to get more attention and engagement is to utilize hashtags in your posts. Hashtags are words or phrases prefixed with a “#” sign that allow you to group your posts with similar content and reach new audiences. When used properly, hashtags will make your posts more discoverable and help you reach a larger audience.
When writing a post, always include hashtags related to your business, product, or service. When selecting hashtags, make sure they are relevant to your business and not too generic. Be mindful of the hashtags you use, as they should be relevant and not spammy.
Try to avoid generic hashtags like #business or #marketing because they will have nothing to do with your posts. Instead, use hashtags that are specific to your business, like #productname or #servicespecificname. Make sure to use 10 or fewer hashtags per post, as any more could make your post look spammy.
4. Post Consistently
In order for your Facebook posts to have any effect, you need to post consistently. Aim to post at least once a day and make sure they are on brand. Posting once a day will keep you top of mind with your followers and allow you to build a consistent brand. If you only post once a month, not many people will see your posts.
Unless you want to wait months for a post to get any engagement or sees, post consistently. A good rule of thumb is to post when your followers are online. Posting when your followers are online will lead to more engagement and click-throughs, as opposed to posting when no one is online. The best times to post are on Monday, Wednesday, and Friday from 9 to 11 a.m., and again from 4 to 6 p.m.
5. Ask Questions
Another way to get more engagement on your posts is to ask questions. Questions are one of the most engaging types of posts, so they are sure to get you more likes, comments, and shares. It is best to ask questions that are open-ended and not have a single correct answer.
Try to ask questions that your target audience will be interested in answering and that are relevant to your business. There are many types of posts that get consistent engagement. Among them are questions, polls, and challenges.
Posts that encourage interaction and participation get more engagement. Moreover, posts that ask questions are usually more likeable because they get the readers to participate.
6. Interact with Your Followers
It is important to engage with your followers, as it shows that you actually care about their thoughts and feedback. When you respond to comments, like posts, and send out messages, you show your followers that you care about their thoughts, and you are human.
You can use Facebook as a way to communicate with your followers and let them know that you are listening. You can also use Facebook for customer support. It is important to respond to your followers, but make sure to do it in a timely manner.
Responding a day or two after a post is too late, and it will send a message that you don’t care about the comments or feedback. Always respond as soon as you can and don’t just send automated responses.
7. Run Contests and Giveaways
Another great way to get engagement on your posts is to run contests and giveaways. Running contests and giveaways will get more engagement because it will get your followers engaged and excited. Contests and giveaways are a great way to increase brand awareness, draw new followers to your page, and get positive reviews.
Make sure to post the rules of the contest or giveaway, how to enter, and the prize. Make it easy for your followers to participate and have fun. Having fun and being lighthearted will help you get more engagement and followers.
8. Respond to Comments and Messages
Another way to get more engagement is to respond to comments and messages. When you receive comments and messages on Facebook, make sure to respond to them. Don’t just let the comment sit there and never be answered.
Responding to comments and messages with a personalized message will show that you care about your followers’ opinions. It will also show that you are human. Respond to all comments and messages as soon as you can, even if it is a short response like “Thanks for your feedback.”
9. Find and Engage with Your Target Audience
Another way to get more engagement on your posts is to find and engage with your target audience. The best way to find your target audience is by using Facebook’s Audience Insights tool. The tool will provide you with information about your current followers and suggestions on who to target moving forward.
Once you find your target audience, engage with them and continue to build relationships. Post engaging content and respond to comments and questions from your target audience. As you become more active in your target audience’s discussions, they will become more active in your posts.
10. Utilize Facebook Ads and Boost Posts
The last tip on this list is to utilize Facebook ads and boost posts. Boosting posts is another way to get more engagement on your posts. Boosting posts will promote them to more of your followers and get your posts in front of more people.
Boosting posts is great if you want to promote a new post or a post you have already published. Boosting posts is another way to get more engagement on your posts, as they will be shown to more people. Boosting posts is similar to paying to play on the radio. It costs money, but you can target specific people with your posts, which makes it even more valuable.
11. Monitor and Analyze Results
Before you start creating posts and trying out different techniques, it is important to monitor and analyze the results of your posts to see what works best for your business and what doesn’t. But before you get started, it is important to know some key Facebook metrics that will help you measure the effectiveness of your posts.
- Post Reach – This is the number of people who have seen your post, including those who have seen it as a sponsored post.
- Post Engagement – This metric shows the number of people who have interacted with your post by clicking on the link, commenting, or “liking” it.
- Post Click-Through Rate – This shows the ratio of the number of clicks on a link in your post to the number of people who have seen that post.
- Post Conversion Rate – This shows the number of people who have clicked on a link in your post and made a purchase or taken an action that’s important to your business.
- Post Completion Rate – This is a percentage that shows the number of people who have seen your post and have taken an action, such as clicking on a link or leaving a comment.
12. Use Relevant Links
One of the most important rules of Facebook posts is to use relevant links. When writing your posts and deciding what links to use, you should always try and use links that are relevant to the content of your post. Using irrelevant links can look unprofessional and may not get engagement. This can also result in your post being flagged as spam and getting taken down.
When deciding which links to use, you should try and link to useful resources and content that will help your audience and encourage them to take an action. It is important to link to relevant pages that are useful and related to your content, not your homepage or your “About Us” page.
You can use your existing content to link to other relevant articles or pages that may be useful to your audience. Or you can even create new pages that link to other relevant content.
Linking to other relevant resources can help you build your brand and show customers that you are an expert in your field. It also shows that you are knowledgeable and have something valuable to share with your audience.
13. Post at the Right Time
Another important rule to get maximum engagement on Facebook is to post at the right time. This can vary based on your audience and what time they are most active on Facebook. You can post at any time during the day, but it is important to consider what your audience is doing at that time.
Try and post when your audience is most active and most likely to engage with your posts. For example, if your audience is mostly made up of students and young adults, you will want to post when they are most likely to be online.
This would be during their down time like late at night or early in the morning when they are not working or studying. You can use a Facebook tool such as Social Flow to analyze when your audience is online. This can help you decide what times to post and get more engagement.
14. Promote Your Posts
Another important rule of Facebook posts is to promote your posts. This can be done by paying to promote your posts or through the use of hashtags. To promote your posts, you can use an advertising platform like Facebook Ads. Facebook has a very detailed targeting system that allows you to target your ads to certain groups or people. You can also try and use hashtags to promote your posts.
Using relevant hashtags can help you get your posts seen by more people and increase engagement. When writing your posts, try and include two to three hashtags that are relevant to your post. Including too many hashtags can look spammy and make your posts look like a clickbait, which can result in decreased engagement.
15. Include Questions and Calls-to-Action
Another rule of Facebook posts is to include questions and calls-to-action. Including questions in your posts encourages your audience to engage with your post and start a conversation. Questions can help you build a more personal connection with your audience and engage them.
Questions can vary depending on what your post is about. For example, if you are posting about your products or services, you can ask your audience what they think about them. Or if you are posting about an event, you can ask people who might be interested in attending to comment.
Another way to engage your audience is to use calls-to-action. Unlike questions, calls-to-action are more direct and encourage your audience to take an action. A call-to-action can vary depending on what your post is about. For example, you can ask your audience to like your page, share your post, or visit your website. Using calls-to-action can help you get more engagement from your posts and increase your reach.
16. Offer Incentives for Engagement
Another rule of Facebook posts is to offer incentives for engagement. This can include offering discounts, freebies, or other valuable content to your audience. It can be anything that you think your audience will be interested in and that can help build your brand and attract new customers.
For example, if you are a clothing brand, you can offer a discount code to your customers on your website or offer a free t-shirt that they can redeem with a purchase. If you are a food or beverage company, you can offer samples of your products. If you are a travel company, you can offer a free guide or ebook to your customers.
17. Showcase Your Products
Another rule of Facebook posts is to showcase your products. This can include pictures of your products, videos of your products in use, or photos of your products in their packaging. Showcasing your products helps engage your audience and encourages them to purchase from your brand.
You can showcase your products in a few different ways. You can post images or videos of your products. You can showcase your products in use by posting photos or videos of customers using your products. You can also showcase your products in their packaging.
Showcasing your products is a great way to engage your audience and build your brand. One way to showcase your products is to use the “Product” option in the Facebook “Link” field.
This allows you to add a photo or video of your product to your post and have it appear as a link. You can also use the “Gallery” option in the “Link” field to add a photo of your product or products to your post.
18. Include Visuals and Hashtags
Another rule of Facebook posts is to include visuals and hashtags. This is one of the most important rules to get maximum engagement on Facebook. Visual content is the most engaging type of content on social media, especially for Facebook.
It is estimated that an image post gets about 2 times more engagement than a non-image post. Including visuals in your posts can help you get more engagement and more likes. You can add images to your posts by uploading them directly to Facebook or by adding them from your computer or smartphone. You can also add images from Instagram.
Using hashtags can help you get more engagement and reach more people. Facebook has a feature called “Trending,” which shows you the most popular posts at the moment that people are engaging with. Adding relevant hashtags to your posts can help them become more popular and get engagement.
19. Experiment with Different Post Types
Another rule of Facebook posts is to experiment with different post types. There are many different types of posts you can create to help you get more engagement on Facebook. There are image posts, link posts, video posts, audio posts, and live posts.
You can also create poll posts and question posts, which are similar to image posts. The different post types can be used to engage your audience in different ways. Image posts are designed to get attention and have visual impact. Link posts are designed to drive traffic to another page or website